Roman GX

Brand Systems + User Interface Design





Education

ArtCenter College of Design

Experience

Hulu Creative Internship

Contact

Email: Romanzohrab@icloud.com
Instagram: roman_gx






Select Projects – 2026

Font Design

Brand Identity Design

UI Design (Mobile)

UI Design (Web)

Generative Code Design

FIDE Rebrand

Class: Communication Design Five
Instructor: Roy Tatum
The FIDE rebrand aims to return the chess league into its former glory. Rather than adapting to the style of content popular chess content in media, the rebrand doubles-down on the history and heritage with a visual style that supports that. 

Learning Outcomes: As a designer who considers branding one of my strenghts, I was eager to challenge that with a content/ activation rich brand like FIDE. Conceptually, I had a tough choice to make with the positioning of the brand. In the early phases of ideation, I had two distinct systems with their own pros and cons. Ultimately, I decided to not lean into the digital/ streaming side of chess because I believed FIDE was losing its authority in chess, and having to adapt out of necessity to streaming would not address some of the nisghts gained through my research.