Gerbert Sans

Font Design
Class: Font Design 1
Instructor: Gregory Lindy

Gerbert Sans is my contribution to the world of grotesque font design. The solutions I arrived to are unique to my challenges when working with similar typefaces. By pronouncing the joints and emphasizing the character proportions, they function well at smaller sizes without needing adjustment to the spacing of the characters. The design direction of the type specimen poster borrows from urban slang. Given that this style of type has become synonymous with the city, I felt like the language of the poster should reflect that also.
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FIDE Rebrand

Brand Identity Design
Class: Communication Design 5
Instructor: Roy Tatum

The FIDE rebrand aims to return the chess league into its former glory. Rather than adapting to the style of content popular chess content in media, the rebrand doubles-down on the history and heritage with a visual style that supports that.
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FIDE Festival App

User Interface Design
Class: Communication Design 5
Instructor: Roy Tatum

An on-site app for the imagined FIDE “The Art of Chess” Festival. Users will be able to log in and view live matches between candidates, as well as participate in festivities happening around the venue.
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FIDE Website

User Interface Design
Class: Communication Design 5
Instructor: Roy Tatum

The FIDE website is a fully protyped desktop web for the brand. Core sections—news, shop, contact, ratings, and events are designed with the new brand identity guidelines.

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The Art of Chess

User Interface Design
Class: Generative Design
Instructor: Ben Kasum

The Art of Chess is a FIDE micro-brand for a festival of panels, discussions, and coded installations. It translates the game into a cultural platform—structured, visual, and interactive—extending chess beyond competition into design, media, and contemporary discourse.
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